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Sunday 20 April 2025

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Eight social media golden rules for conveyancers 

The stories you tell, things you show and the tone really emphasizes your most attractive brand attribute, according to communications expert Grazina Fechner.

2 min read
Grazina Fechner
By LEWIS PANTHER

COMMUNICATIONS expert Grazina Fechner pinpointed eight golden rules for conveyancers on social media.

The co-founder and director of professional coaching and training consultancy Front and Centre – who is better known as ‘Griz’ – emphasized the importance of emotional impact over facts and figures.

“The stories that you tell, the things that you show – that tone, that whole way of saying it that really emphasizes the key – is your most attractive brand attribute,” she told the Australian Conveyancer-organised event.

Body language and nonverbal communication are just as important, if not more so, than the words you say, according to Griz.

Avoiding closed-off body language like crossing your arms is crucial, as it can come across as being unapproachable.

This is definitely the case when it comes to making videos for social media, she says.

And standing tall, making eye contact and using hand gestures can help you appear more engaging and trustworthy, she said.

But while Griz did emphasise the emotional over facts and figures, she did leave the conveyancers with a to-do list of social media tricks to enhance engagement with clients, which included:-

  1. Pick a Platform That Works for You – LinkedIn is a must for professional branding, but Instagram and Facebook can also work well for community engagement.
  2. The 70/30 Rule – 70% valuable content (tips, insights, success stories), 30% promotional content (services, wins, calls to action).
  3. Use Video (Even If It’s Scary!) – A simple video like “Biggest Property Settlement Mistakes” can be effective.
  4. Before & After Posts – Share client success stories (with permission) to showcase impact.
  5. Behind-the-Scenes Moments – Office shenanigans, coffee meetings, and “a day in the life” posts make you more relatable.
  6. Leverage Hashtags – Use relevant hashtags like #WomenInBusiness, #PropertyLaw, #ConveyancingQueens, and #InternationalWomensDay to reach more people.
  7. Engage, Don’t Just Post – Commenting, sharing, and interacting with others boosts visibility far more than just posting and hoping for the best.
  8. Create a Content Calendar – Even posting twice a week consistently will help stay top of mind.

Read more reports from our International Women’s Day special event here  

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